Sensitivity Scorecard Definitions
| Category | Sub-Category | Definition |
|---|---|---|
| Language | - | Evaluates the presence and severity of profane, vulgar, or offensive language, including slurs and derogatory terms. |
| Language | Insulting Language in Textual/Verbal Expressions | Evaluates the presence and severity of language that is intended to demean, belittle, or insult individuals or groups. This includes offensive name-calling, derogatory remarks, and any expressions that aim to ridicule or degrade based on personal characteristics, beliefs, or affiliations. |
| Language | Profane or Vulgar Language in Textual/Verbal Expressions | Assesses the use of language that is considered profane, obscene, or vulgar. This includes swearing, cursing, or any expressions that involve crude or offensive words and phrases, regardless of the intent behind their use. |
| Sexual | - | Screens or descriptions for explicit sexual content, including full or partial nudity, detailed descriptions of sexual acts, innuendos, and adult themes. Includes subcategories such as Explicit Nudity, Explicit Sexual Activity, etc. |
| Sexual | Sexually Explicit Text/Verbal Expressions | Evaluates the presence and severity of explicit descriptions or discussions of sexual acts, behaviors, or fantasies in textual or verbal forms. This includes graphic details, lewd language, and any content intended to arouse or titillate. |
| Sexual | Exposed Nudity | Screens for content featuring full or partial nudity where intimate body parts are clearly visible. This includes bare breasts, genitals, or buttocks, typically displayed without any form of concealment. |
| Sexual | Explicit Sexual Activity | Assesses content depicting clear, unambiguous sexual acts between individuals or involving explicit sexual behaviors. This includes intercourse, masturbation, or any physical contact that is overtly sexual in nature. |
| Sexual | Sex Toys | Identifies the presence of content featuring sex toys, whether shown in use, described explicitly, or displayed prominently. This includes dildos, vibrators, or other objects intended for sexual stimulation. |
| Sexual | Non-Explicit Nudity | Evaluates content that includes nudity without explicit sexual context or focus on intimate areas. This might involve artistic, cultural, or natural settings where nudity is not intended to be sexual. |
| Sexual | Obstructed Intimate Parts | Screens for content where intimate body parts are partially obscured or covered, such as by hands, objects, or other methods that prevent clear visibility of nudity but still suggest or imply its presence. |
| Sexual | Kissing on the Lips | Assesses content showing individuals engaging in kissing on the lips, whether in a romantic, affectionate, or casual manner. This does not extend to explicit sexual acts but includes intimate moments that suggest affection. |
| Sexual | Female Swimwear or Underwear | Identifies content featuring females in swimwear or underwear, focusing on the context in which these garments are worn. This includes bikinis, bras, panties, or other similar attire, with attention to the setting and intent behind the depiction. |
| Sexual | Male Swimwear or Underwear | Evaluates content featuring males in swimwear or underwear, such as trunks, briefs, or boxers. The assessment considers the portrayal's context and whether it remains within a non-explicit, appropriate setting. |
| Alcohol | - | Evaluates content that features the presence, use, or promotion of alcoholic beverages. This includes visual, textual, or verbal references to drinking, intoxication, and the portrayal of alcohol consumption in various contexts. The category also considers the context in which alcohol is presented, such as social settings, advertisements, or casual mentions. |
| Alcohol | Alcohol Use | Assesses content that depicts or discusses the act of consuming alcohol, whether casually or in excess. This includes scenes of drinking in social or private settings, mentions of intoxication, or any behavior associated with alcohol use. |
| Alcohol | Alcoholic Beverages | Identifies content featuring alcoholic beverages, such as beer, wine, spirits, or cocktails. This includes the display, description, or promotion of these beverages, as well as branded content related to alcohol products. |
| Violence | - | Screens or descriptions of violent content, including physical aggression, weapon use, self-harm, and graphic depictions of injury or death. Includes subcategories such as Graphic Violence, Physical Violence, etc. |
| Violence | Violent Text/Verbal Expressions | Evaluates the presence of language that describes or promotes violence, including threats, aggressive behavior, or incitement to harm. This sub-category includes content that verbally depicts violent acts, encourages violent actions, or expresses hostility that could lead to physical aggression. |
| Violence | Weapons | Screens for content featuring the presence or use of weapons, such as guns, knives, explosives, or other tools designed to cause harm. This includes depictions of weapon use, discussions of weapons in a harmful context, or visuals that glorify or normalize the use of weapons in violent scenarios. |
| Violence | Graphic Violence | Assesses content that includes explicit, detailed depictions of violence, including severe physical harm, injury, or death. This sub-category covers scenes that show blood, gore, or other graphic elements that visually portray extreme violence and may be distressing to viewers. |
| Violence | Visually Disturbing | Identifies content that, while not explicitly violent, contains disturbing or unsettling visuals that may cause discomfort or distress. This includes scenes of severe accidents, intense fear, threatening situations, or any imagery that is meant to shock, disturb, or unsettle the audience. |
| Violence | Terrorism | Evaluates content related to acts of terrorism, including the depiction or discussion of terrorist activities, ideologies, recruitment, or promotion. This category includes content that portrays or glorifies violent extremism, attacks, or groups engaged in terrorist activities. It also encompasses materials that provide explicit instructions or support for acts of terrorism or incite fear and harm among individuals or communities. |
| Violence | Criminal Content / Activity | Screens for content involving illegal actions or behavior, including theft, fraud, vandalism, drug trafficking, human trafficking, or other unlawful activities. This category encompasses depictions, discussions, or glorifications of criminal acts, as well as content that provides instructions, strategies, or support for committing crimes. It also includes materials that normalize or trivialize criminal behavior. |
| Cyber Bullying | - | Evaluates content that involves online harassment, intimidation, or bullying behavior directed at individuals or groups. This includes abusive language, targeted attacks, spreading harmful rumors, or any actions intended to demean, threaten, or harm others through digital platforms. The category considers the impact of such behaviors on the targeted individuals and the broader digital community. |
| Cyber Bullying | Harassment or Abuse in Textual/Verbal Expressions | Assesses content that contains verbal or written expressions of harassment, abuse, or threats aimed at individuals or groups. This includes repeated offensive comments, aggressive messages, or any language intended to intimidate, humiliate, or cause emotional distress. |
| Cyber Bullying | Rude Gestures | Screens for content featuring offensive or disrespectful gestures, such as obscene hand signs or other visual expressions meant to insult, provoke, or belittle others. This sub-category includes actions that contribute to a hostile environment by visually communicating rudeness or contempt. |
| Gambling | - | Evaluates content related to gambling activities, including betting, wagering, casinos, online gambling platforms, and games of chance where money or valuable items are at stake. This category encompasses both explicit promotion of gambling services and casual mentions of gambling behaviors. It considers the potential impact of such content on audiences, including the promotion of risky behaviors and the implications of gambling-related themes. |
| Drugs | - | Identifies mentions of illegal drugs, substance abuse, and the use or depiction of drug paraphernalia in content. Includes subcategories such as Products and Drugs & Tobacco Paraphernalia & Use. |
| Drugs | Drug Products | Evaluates content that features or promotes drug products, including illegal substances, prescription drugs used illicitly, or any other controlled substances. This sub-category includes references to drug manufacturing, distribution, sale, or any portrayal that glamorizes or normalizes drug use. |
| Drugs | Drugs & Tobacco Paraphernalia & Use | Screens for content depicting the use of drugs or tobacco, as well as associated paraphernalia, such as pipes, bongs, syringes, or vaping devices. This includes visual or verbal references to substance use, the presence of tools used to consume drugs or tobacco, and any content that portrays or suggests substance abuse behaviors. |
| Hate | - | Evaluates content that promotes, incites, or glorifies hatred, discrimination, or violence against individuals or groups based on attributes such as race, religion, ethnicity, gender, or sexual orientation. This category includes expressions of hate speech, extremist ideologies, and the portrayal of symbols or groups associated with hate. It aims to identify content that contributes to a hostile environment or encourages divisive and harmful behaviors. |
| Hate | Hate Speech in Textual/Verbal Expressions | Assesses content containing verbal or written expressions that demean, insult, or incite violence against individuals or groups based on protected characteristics. This includes slurs, derogatory language, and any expressions that aim to marginalize or promote hostility. |
| Hate | Graphic Content | Screens for content that includes visually explicit or shocking images associated with hate, such as violent acts, lynching, or graphic displays of hatred towards specific groups. This sub-category focuses on disturbing visuals intended to intimidate, provoke, or incite fear. |
| Hate | Nazi Party | Identifies content related to the Nazi Party, including symbols, propaganda, or references that glorify or promote Nazi ideology. This includes any content that depicts or endorses the actions, beliefs, or imagery associated with Nazism. |
| Hate | White Supremacy | Evaluates content that promotes or supports white supremacist ideologies, including the belief in the superiority of the white race and the advocacy of racial segregation or discrimination. This sub-category includes references to white nationalist groups, slogans, or symbols. |
| Hate | Extremist | Assesses content that promotes or glorifies extremist ideologies, including far-right or far-left extremism, religious extremism, or other radical views that endorse violence or discrimination. This includes content advocating for extremist actions, radicalization, or the undermining of social harmony. |
| Politics | - | Evaluates content related to political topics, figures, events, or ideologies, including discussions of political parties, campaigns, and government policies. This category encompasses a wide range of political expressions, from neutral reporting to partisan commentary, and includes content that may influence public opinion or stir political debate. It considers the potential impact on brand safety, especially in contexts where political content may be polarizing, controversial, or divisive. |
| Politics | Voting Agitation | Evaluates content that seeks to provoke, manipulate, or inflame opinions related to voting or electoral processes. This includes materials that spread misinformation about voting, encourage voter suppression, intimidate voters, or undermine trust in electoral systems. It also covers content that incites hostility or division by exploiting voting-related topics. |
| Politics | Military and Symbols | Screens for content featuring military forces, operations, or symbols, including references to national or international military activities, propaganda, or associated insignias. This category includes depictions or discussions that glorify, critique, or politicize military actions or their symbolic representations, as well as content that may exploit military imagery to evoke strong emotional or political reactions. |
| Politics | Politicians | Evaluates content featuring political figures, including their actions, statements, policies, or public appearances. This category includes discussions or depictions of politicians that may praise, criticize, satirize, or misrepresent them. It also covers content that uses politicians’ images, names, or affiliations to evoke political bias, incite controversy, or influence public opinion. |
| Politics | Flags, Symbols, and Emblems | Screens for content featuring national, political, or ideological flags, symbols, and emblems. This category includes depictions or discussions that use these icons to convey allegiance, promote ideologies, incite division, or provoke strong emotional or political responses. It also covers content that misuses or defaces such symbols in a way that may be offensive or inflammatory. |
| Religion | - | Assesses content related to religious beliefs, practices, institutions, or figures across various faiths and spiritual systems. This category includes depictions, discussions, or representations of religious rituals, symbols, doctrines, or ideologies. It also monitors content that promotes, critiques, or misrepresents religious perspectives, as well as materials that could incite controversy, discrimination, or conflict based on religious themes. |
| Religion | Neutral Religious Content | Evaluates content that references religion in a factual, impartial, or non-inflammatory manner. This category includes depictions or discussions of religious practices, beliefs, or symbols presented in an educational, cultural, or informative context without promoting, critiquing, or inciting bias or controversy. It also covers content that acknowledges religion without expressing explicit support or opposition. |
| Religion | Harsh Religious Content | Screens for content that portrays religion in a critical, provocative, or inflammatory manner. This category includes depictions or discussions that condemn, ridicule, or misrepresent religious beliefs, practices, or figures. It also encompasses content that promotes hostility, incites discrimination, or fosters division based on religious differences or ideologies. |
| Religion | People Praying | Evaluates content that features individuals or groups engaged in prayer or religious worship. This category includes depictions of people praying in various religious contexts, either in private or public settings. It focuses on content that represents prayer as a peaceful, spiritual practice, without promoting or critiquing any specific religious beliefs or rituals. |
| Religion | Places of Worship | Screens for content that features religious buildings or locations dedicated to spiritual practices, such as churches, mosques, temples, synagogues, and other sacred sites. This category includes depictions or discussions of these places as cultural, historical, or spiritual landmarks. It focuses on content that portrays such locations in a neutral or respectful manner, without promoting, critiquing, or inciting division based on religious beliefs or practices. |
| Religion | Religious Artifacts | Evaluates content featuring objects, relics, or items associated with religious significance, such as sacred texts, relics, icons, statues, or ceremonial objects. This category includes depictions or discussions of these artifacts in cultural, historical, or spiritual contexts, focusing on their role in religious practices and beliefs. It monitors content for respectful representation, without promoting, critiquing, or inciting controversy based on the religious value of these items. |
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