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VwD Product Documentation
Welcome to VwD!How to Add Creators to VwDHow to Interpret and Use the Sensitivity Scorecard in VwDHow to Manage Creators in VwDReal-Time Monitoring in VwD: Stay Ahead of RisksUnderstanding Dashboard Insights in VwDCompliance Violations Scoring and Monitoring in VwDReports and Data Exports in VwD: Comprehensive Creator Insights at a GlanceAccount and Organization Management in VwDPlanning Campaigns with VwD: Build Brand-Safe Creator ListsSensitivity Scorecard DefinitionsVwD Compliance Violations Criteria Cross-Organization Sharing in VwD: Collaborate Beyond BoundariesHow to detect brands with VwDGetting Started with the VwD APIUsing Intelligent Search in VwD

Planning Campaigns with VwD: Build Brand-Safe Creator Lists

Effective campaign planning starts with choosing the right creators who align with your brand values and comply with regulatory requirements. VwD simplifies this process by enabling you to filter, organize, and manage creators for your campaigns with ease. This guide walks you through the steps to plan campaigns using VwD, from filtering creators to creating static campaign lists.

Why Plan Campaigns with VwD?

  1. Ensure Brand Safety: Select creators whose content aligns with your brand’s sensitivity thresholds.
  2. Streamline Organization: Group creators into static lists tailored to specific campaigns.
  3. Reduce Risk: Identify and exclude creators with flagged content or compliance violations.

Steps for Campaign Planning in VwD

Step 1: Define Your Campaign Goals

Before starting in VwD, outline your campaign’s objectives. Consider:

  • Target Audience: Demographics such as age, location, and interests.
  • Key Platforms: Focus on platforms most relevant to your campaign (e.g., Instagram, TikTok).
  • Content Type: Video, images, or text-based campaigns.

Step 2: Filter Creators

Use VwD’s advanced filtering options to narrow down your creator list based on your campaign goals.

Filtering Options:

  • Sensitivity Score Thresholds: Set category-specific thresholds to align creators with your brand’s values.
  • Platform: Filter by social platforms like Instagram, TikTok, or YouTube.
  • Follower Count: Choose creators with a specific follower range (e.g., micro, mid-tier, or mega influencers).
  • Engagement Metrics: Focus on creators with high average engagement per post.
  • Region and Demographics: Filter creators based on location, age, or gender.

How to Apply Filters:

  1. Navigate to the "Creators" tab.
  2. Click the filter icon in the top-right corner.
  3. Adjust the filters to match your campaign’s needs.
  4. Click "Apply Filters" to update the creator list.

Step 3: Review and Shortlist Creators

After filtering, review the resulting creators:

  1. Click on each creator’s name to open their profile.
  2. Check their Sensitivity Scorecard for potential risks.
  3. Review flagged content and compliance violations.
  4. Shortlist creators who meet your campaign criteria.

Step 4: Create a Static Campaign List

Once you’ve finalized your creators, save them into a static list for your campaign.

How to Create a Campaign List:

  1. From the filtered list, click "Save Filtered Creators as a List" at the top of the page.
  2. Name your list (e.g., "Summer 2024 Campaign").
  3. Click "Save" to finalize the list.

Step 5: Monitor Creators in Your Campaign List

  1. Navigate to the "Lists" dropdown to access your saved campaign list.
  2. Regularly review creators for new flagged content or compliance issues.
  3. Make adjustments to your list as necessary, such as removing creators with high-risk scores.

Tips for Effective Campaign Planning

Start with Broad Filters
Use wider thresholds initially to identify a larger pool of potential creators. Narrow down your list as you refine your campaign goals.

Focus on High-Engagement Creators
Prioritize creators with strong engagement metrics, as they often yield better campaign results.

Review Flagged Content in Context
Use the "Preview Post" feature to understand the context of flagged content before making decisions.

Save Multiple Lists
Create separate lists for different campaigns or audience segments to stay organized.

Plan for Monitoring
Use VwD’s real-time monitoring to keep track of newly uploaded content throughout the campaign.

FAQs

Q: Can I create dynamic lists that update automatically?

No, lists in VwD are static snapshots. You’ll need to update them manually if new content or creators are added.

Q: Can I add new creators to an existing campaign list?

Yes, you can manually add or remove creators from a saved list.

Q: Can I share campaign lists with team members?

Yes, all members of your organization can access shared lists within VwD, as well as invited members from other organizations.

Plan Safer, Smarter Campaigns with VwD

VwD makes campaign planning intuitive and efficient, empowering you to build brand-safe, compliant creator lists with ease. From advanced filtering to real-time monitoring, you have all the tools you need to plan successful campaigns.

Start planning your next campaign with VwD today! For assistance or questions, contact us at hello@vwd.ai.

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