Welcome to VwD!

Making the Creator Ecosystem Safer for Everyone

In an era where influencer marketing dominates digital advertising, ensuring brand safety has never been more critical. For marketing managers, influencer agents, and compliance professionals, the challenge lies in navigating the vast, unregulated creator ecosystem while safeguarding their brand's reputation. This is where VwD (pronounced as - Viewed) steps in — your ultimate solution for creator verification, compliance, and brand safety / suitability.

VwD was initially inspired by the idea of being a CarFax for creators, offering comprehensive, AI-powered insights into creators' content to help brands make informed decisions. With its focus on compliance, brand suitability, and real-time monitoring, our platform redefines how brands engage with creators in a safer, smarter way.

Here's What you can do with VwD:

Ensuring Brand Safety
Partnering with the wrong creator can have devastating consequences for a brand’s reputation. VwD scans and analyzes creators’ entire content histories across platforms, highlighting sensitive or unsuitable content. This ensures that only brand-aligned creators represent your business.

Regulatory Compliance
As the FTC, FINRA, and FDA tighten their regulations, non-compliance is no longer an option. Our platform ensures every creator partnership adheres to regulatory requirements, helping brands avoid costly fines and reputational damage.

Real-Time Content Monitoring
The digital landscape evolves rapidly, and so does creator content. Our real-time monitoring feature ensures that any newly uploaded content is instantly reviewed, keeping brands updated on potential risks as they emerge.

Key Features

1. Sensitivity Scorecard

Our proprietary Sensitivity Scorecard leverages AI to evaluate creators' content across key categories such as:

Violence
Hate Speech
Drugs and Alcohol
Gambling
Politics and Religion
Sexual Content
Cyberbullying

Each category is assigned a score, helping brands understand the potential risks associated with a creator. Users can customize thresholds when filtering creators for campaigns, ensuring the shortlist matches their brand's unique standards.

2. Comprehensive Content Scanning

Historical Analysis: The platform scans creators' entire content history across major platforms like Instagram, TikTok, YouTube, and more.
Real-Time Monitoring: Any new uploads are automatically reviewed, and flagged content is immediately brought to the user's attention.

3. Static Campaign Lists

Organize your creator partnerships with static lists, designed to support campaign-specific needs. These lists provide a snapshot of vetted creators, ensuring easy access and reference for ongoing campaigns.

4. Regulatory Compliance

Our platform currently supports compliance with:

FTC (Federal Trade Commission)
FINRA (Financial Industry Regulatory Authority)
FDA (Food and Drug Administration)

Compliance violations are flagged in the dashboard, enabling users to take corrective action swiftly. As regulations evolve, the platform will integrate additional frameworks to maintain its cutting-edge capabilities.

5. User-Friendly Interface

Designed with non-tech-savvy users in mind, the platform’s intuitive interface ensures smooth navigation. Key functionalities include:

Manual or Bulk Upload: Add creators individually or via spreadsheets.
Customizable Filters: Filter creators based on content scores, platforms, and engagement metrics.
Straightforward Settings: Manage account preferences and roles effortlessly.

6. Advanced Filtering and Sorting

Easily sort and filter creators by:

Engagement
Compliance violations
Sensitivity categories like violence, sexual content, or politics

This feature simplifies campaign preparation by allowing users to focus on the most relevant data points for their needs.

7. Centralized Dashboard

The dashboard provides a comprehensive overview of your organization’s creator ecosystem:

Total creators added
Number of posts, images, and videos scanned
Average scores across sensitivity categories
Alerts for flagged content or compliance violations

8. Seamless Reporting

All insights and data are exportable in PDF format, making it easy to share findings with stakeholders or incorporate them into broader compliance reports. Additional formats are planned to offer even more flexibility in the future.

Why Choose VwD?

1. Efficiency at Scale

Eliminate hours of manual vetting and free your team to focus on high-value tasks. Our AI-powered system reduces the time spent analyzing creators from hours to minutes.

2. Confidence in Compliance

With real-time monitoring and stringent adherence to regulatory frameworks, you can engage in creator partnerships confidently and securely.

3. Future-Proof Technology

We’re continuously evolving to meet the needs of brands, agencies, and compliance managers. Planned features include predictive metrics, drill-down capabilities, and integration with popular project management and CRM tools.

4. A Partner You Can Trust

Our mission is to make the creator ecosystem safer for everyone. By choosing VwD, you’re not just investing in a tool—you’re investing in a better, safer digital advertising landscape.

Ready to Get Started?

Transform the way you manage creator partnerships today. With VwD, you can unlock operational efficiency, ensure regulatory compliance, and confidently scale your brand’s influencer campaigns.