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VwD Product Documentation
Welcome to VwD!How to Add Creators to VwDHow to Interpret and Use the Sensitivity Scorecard in VwDHow to Manage Creators in VwDReal-Time Monitoring in VwD: Stay Ahead of RisksUnderstanding Dashboard Insights in VwDCompliance Violations Scoring and Monitoring in VwDReports and Data Exports in VwD: Comprehensive Creator Insights at a GlanceAccount and Organization Management in VwDPlanning Campaigns with VwD: Build Brand-Safe Creator ListsSensitivity Scorecard DefinitionsVwD Compliance Violations Criteria Cross-Organization Sharing in VwD: Collaborate Beyond BoundariesHow to detect brands with VwDGetting Started with the VwD APIUsing Intelligent Search in VwD

Compliance Violations Scoring and Monitoring in VwD

Navigating the evolving landscape of regulatory compliance can be a daunting task for brands and agencies. With VwD’s Compliance Violations Scoring and Monitoring feature, you gain a powerful tool to identify, assess, and address compliance risks associated with creator partnerships. This functionality helps you protect your brand, adhere to regulations, and avoid costly fines. This guide will explain how Compliance Violations Scoring and Monitoring works, how to use it effectively, and best practices to ensure your campaigns remain compliant.

What Is Compliance Violations Scoring and Monitoring?

This feature analyzes creators’ content against key regulatory frameworks, providing scores and flags that highlight potential compliance violations. The supported frameworks include:

  • FTC (Federal Trade Commission): Ensures proper disclosures and truthful endorsements.
  • FINRA (Financial Industry Regulatory Authority): Focused on communications in the financial industry.
  • FDA (Food and Drug Administration): Covers regulations related to healthcare and pharmaceutical promotions.

The system continuously monitors creators for new content, ensuring ongoing compliance throughout your partnership.

Why Is Compliance Monitoring Important?

  1. Avoid Legal Penalties: Non-compliance can lead to fines, lawsuits, and reputational damage.
  2. Ensure Transparency: Build trust with your audience by ensuring that creator promotions meet legal standards.
  3. Simplify Compliance Efforts: Automate the complex process of content auditing, freeing your team to focus on strategic tasks.

How Compliance Violations Scoring Works

Scanning and Analysis

Initial Scan
When a creator is added, VwD conducts a comprehensive analysis of their historical content. This includes:

  • Captions, hashtags, and descriptions.
  • Visual content for non-compliance indicators (e.g., missing disclosures in videos or images).

Continuous Monitoring
New content is automatically scanned as it is uploaded, ensuring real-time detection of compliance violations.

Number of violations
Each creator is shown a number of Compliance Violations by category, which reflects the total amount of posts flagged as potential violations in a corresponding category.

How to Monitor and Address Compliance Violations

Step 1: Access the Compliance Monitoring Dashboard

  1. Navigate to the "Dashboard" tab.
  2. Locate the Compliance Violations Overview section, which summarizes:
    • Total violations detected.
    • Creators with the highest number of violations.

Step 2: Review Flagged Creators

  1. Click on a flagged creator’s name to open their profile.
  2. Navigate to the "Compliance Violations" section.
  3. View detailed insights, including:
    • The type and amount of violations.
    • The specific content flagged for non-compliance.

How to Respond to Compliance Violations

Contact the Creator
Notify the creator of the flagged issue and request corrective actions, such as adding proper disclosures.

Update Campaign Lists
Consider removing non-compliant creators from active campaigns if corrective actions are not feasible.

Document Violations
Keep a record of flagged content for internal tracking or regulatory audits.

Use Reports for Stakeholders
Download PDF creator reports to share findings with clients, legal teams, or management.

Tips for Effective Compliance Monitoring

Focus on High-Risk Creators
Prioritize monitoring creators with bigger amount of past violations.

Set Clear Guidelines
Provide creators with clear instructions on disclosure requirements and acceptable content practices.

Monitor Regularly
Review flagged content and compliance scores frequently, especially during campaign rollouts.

Leverage Historical Insights
Use past compliance data to refine creator selection for future campaigns.

FAQs

Q: What regulatory frameworks does VwD currently support?

VwD supports FTC, FINRA, and FDA / HIPAA compliance frameworks. Additional frameworks are planned for future updates.

Q: How often are compliance scores updated?

Scores are updated in real-time as new content is uploaded and analyzed, in case a creator's monitoring is on.

Q: Does VwD track private or deleted content?

No, VwD only monitors publicly available content. However, if content was deleted after the initial VwD scan, the post snapshot will be stored by the platform.

Stay Compliant with VwD

Compliance Violations Scoring and Monitoring is your safeguard against regulatory risks in the creator ecosystem. By automating the detection of compliance issues and providing actionable insights, VwD helps you build secure and transparent creator partnerships.

Start monitoring compliance today by logging into your VwD dashboard. For assistance or inquiries, reach out to us at hello@vwd.ai.

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