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VwD Product Documentation
Welcome to VwD!How to Add Creators to VwDHow to Interpret and Use the Sensitivity Scorecard in VwDHow to Manage Creators in VwDReal-Time Monitoring in VwD: Stay Ahead of RisksUnderstanding Dashboard Insights in VwDCompliance Violations Scoring and Monitoring in VwDReports and Data Exports in VwD: Comprehensive Creator Insights at a GlanceAccount and Organization Management in VwDPlanning Campaigns with VwD: Build Brand-Safe Creator ListsSensitivity Scorecard DefinitionsVwD Compliance Violations Criteria Cross-Organization Sharing in VwD: Collaborate Beyond BoundariesHow to detect brands with VwDGetting Started with the VwD APIUsing Intelligent Search in VwD

How to detect brands with VwD

The Brand Detection feature in VwD enables users to identify and manage all brands associated with a creator. By leveraging advanced AI algorithms, the feature provides a robust solution to track brand mentions, tags, and logos across multiple content formats and platforms. This guide will walk you through how to effectively use this feature to enhance your brand safety and compliance workflows.

Overview of Brand Detection

The Brand Detection feature is designed to:

  1. Automatically Detect Brands: Identify text mentions, tags, and logos in images or video frames.
  2. Contextual Analysis: Distinguish general words from brand names (e.g., "Camel" as a brand vs. an animal) based on context.
  3. Support All Platforms: Function seamlessly across all supported social media platforms without limitations.

Using the Brand Filter

Locate the Brand Filter:

  • Go to the Creator Filters section.
  • Use the "Brand" field to search for a specific brand.

Filter Creators:

  • Enter a brand name to find all creators who have mentioned, tagged, or displayed the brand in their content.
  • This will provide a list of creators associated with the selected brand, making it easy to focus on relevant results.

Brand Associations Block

What It Is:

  • Each creator page includes a "Brand Associations" block.
  • This block lists all brands detected in the creator's content over time.

How It Works:

  • Brands are automatically added based on system detections.
  • Clicking a brand name opens the X-Ray View with the posts where a specific brand was ever mentioned.

Exploring the X-Ray View

Accessing the View:

  • Click on any brand listed in the "Brand Associations" block.

Features:

  • Displays all posts mentioning the brand in chronological order.
  • Includes links to the original posts for further review.
  • Offers a preview of each post for quick assessment.

Editing Brand Associations

Adjusting the List:

  • Administrators and members can manually add or remove brands from the list.
  • This ensures flexibility to correct errors or include missed mentions.

Steps to Edit:

  • Click the "Edit" button in the "Brand Associations" block.
  • Add or remove brand names as needed.
  • Save changes before sharing the list with clients.

Applications of Brand Detection

The Brand Detection feature is a powerful tool for:

  • Compliance Monitoring: Ensuring creators align with brand guidelines.
  • Campaign Analysis: Tracking brand mentions for reporting and insights.
  • Risk Management: Identifying unauthorized or undesirable brand associations.

By integrating the Brand Detection feature into your workflows, you can enhance your ability to monitor and manage creator-brand relationships with precision and confidence.

For further assistance, feel free to reach out to our support team at hello@vwd.ai.

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